Companion documents: our Privacy Policy, Cookie Policy and Data Processing Agreement (the “DPA”), each incorporated by reference.
1. Who these terms are between
These Terms of Service (“Terms“) are a contract between Clicc AI LLC, a New Hampshire limited liability company with its principal place of business at 12 Falcon Ln, Dover, NH 03820, USA (“CLICC“, “we“) and the business or organization accepting them (“Customer“, “you“). By creating an account, clicking accept, or using app.clicc.ai (the “Service“), you agree to these Terms on behalf of your organization and confirm you have authority to do so.
Business use only. The Service is provided for business purposes. You confirm you are not acting as a consumer.
2. The Service
CLICC provides AI-powered Google Ads intelligence: search term classification, intent scoring, wasted-spend detection, campaign recommendations, budget pacing and related reporting. The Service produces recommendations for human review — it does not replace your judgment (see section 7).
3. Accounts
You’re responsible for your account credentials, for the accuracy of account information, and for all activity under your account. Keep credentials confidential; tell us immediately at info@clicc.ai about any unauthorized use. You may invite team members (“Users“) and are responsible for their compliance with these Terms.
4. Connecting Google Ads
4.1 Authorization. You connect your Google Ads account(s) via Google OAuth. You authorize CLICC to access and sync data from those accounts — including spend, budgets, search terms, keywords, bids, conversions, campaign structure and performance data (“Ads Data“) — to provide the Service.
4.2 Your consent to processing. You expressly consent in writing (these Terms constituting written consent) to CLICC processing your Ads Data, including disclosure to the subprocessors listed in our Privacy Policy (such as our AI provider) strictly to provide the Service. We will not sell, redistribute or sub-license data specific to your Google Ads accounts.
4.3 Agency customers. If you connect Google Ads accounts belonging to your clients, you warrant that you have obtained each client’s written consent to CLICC accessing and processing that account’s data as described in these Terms, and you will provide evidence of such consent on request. You are responsible to your clients for your use of the Service on their accounts.
4.4 Google requirements. Your use of Google Ads through the Service remains subject to Google’s own terms and policies. CLICC’s use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements (see our Privacy Policy). We may modify or suspend Google-dependent features where Google’s APIs, policies or our API access change.
4.5 Google API availability. If Google ceases to make the Google Ads API or program functionality available on reasonable terms, we may cease providing the affected features; in that case your fees will be equitably reduced, and if the Service is materially unusable as a result, you may terminate and receive a pro-rata refund of prepaid fees for the unusable period.
4.6 Disconnection. You can disconnect a Google Ads account at any time; we then stop syncing and handle existing Ads Data per the DPA and our Privacy Policy.
5. Customer Data
5.1 Ownership. You retain all rights in data you submit to the Service, including Ads Data (“Customer Data“). You grant CLICC a worldwide, non-exclusive license to host, process, transmit and display Customer Data solely to provide and support the Service.
5.2 Data protection. Each party will comply with applicable data protection law. The parties will enter into the DPA, which is incorporated into these Terms and aligns with the Google Ads Data Processing Terms. CLICC implements appropriate technical and organizational security measures.
5.3 No training of general-purpose AI. CLICC will not use Customer Data to train foundation or general-purpose AI models. Improvements to CLICC’s own service features using aggregated or de-identified data are permitted.
5.4 Your responsibilities. You warrant that you have all rights and consents needed to submit Customer Data, and that your use of the Service (including any changes you approve to ad campaigns) complies with applicable law and Google’s advertising policies.
6. Subscriptions, fees and billing
6.1 Plans. The Service is offered in subscription tiers priced by monthly ad spend, in USD, billed monthly or annually (annual billing carries a discount at the rate shown at purchase). Current pricing is at clicc.ai/pricing. Enterprise plans are custom-priced under an order form or separate agreement.
6.2 Billing. Payment is collected by our payment processor, Stripe. You authorize recurring charges to your payment method. You also authorize us to charge your payment method for any discount recapture fee arising under clause 6.8. Subscriptions renew automatically at the end of each billing period unless canceled beforehand via your account settings.
6.3 Changes to fees. We may change pricing with at least 30 days’ notice, effective from your next renewal.
6.4 Spend tiers. If your actual ad spend materially exceeds your tier, we may require an upgrade at renewal.
6.5 Taxes. Fees exclude sales tax, use tax, VAT/GST and similar taxes, which you pay where applicable.
6.6 Refunds and cancellation. Except where required by applicable law, fees are non-refundable and non-creditable. Cancellation stops future renewals; you retain access until the end of the current billing period. If you cancel during a Discount Period, clause 6.8 applies. Downgrades take effect at your next renewal. No pro-rata refunds are provided for unused time.
6.7 Waitlists. Joining a waitlist for an unreleased tier creates no entitlement to the tier, its features or its price.
6.8 Promotional discounts and discount recapture. We may offer discounted pricing conditional on you maintaining an active subscription for a stated minimum period (the “Discount Period“). Discounted pricing is provided in consideration of that commitment. If, before the end of the Discount Period, you cancel your subscription or we terminate it for your material breach or non-payment, you will pay a discount recapture fee equal to the difference between (a) our standard undiscounted fees for the portion of the Discount Period during which you received the Service, and (b) the discounted fees you actually paid for that portion. This fee reprices the Service you received at our standard rates; it is not a penalty and does not include any amount for periods after cancellation. The fee is due immediately on cancellation taking effect, and you authorize us to charge it to your payment method on file. The fee does not apply where you terminate under clause 4.5, under clause 14.1 for our unremedied material breach, or by cancelling in response to a fee increase under clause 6.3 or a material change under clause 15.
7. AI outputs and recommendations
7.1 The Service uses AI to analyze Ads Data and generate classifications, scores and recommendations (“Outputs“). Outputs are informational recommendations requiring human review. You decide what to apply.
7.2 Outputs may be inaccurate or incomplete. CLICC does not warrant any particular advertising performance, cost saving or outcome, and Outputs are not professional, financial or legal advice.
7.3 You are solely responsible for changes made to your (or your clients’) Google Ads accounts, including changes you approve through the Service.
7.4 Automated rules. The Service may allow you to configure rules that apply changes automatically (for example, adding search terms as keywords or negative keywords, or adjusting budgets). Automated rules are off by default and run only if you enable them. You are responsible for their configuration and monitoring — including setting appropriate spend limits, reviewing rule activity, and maintaining your own Google Ads account safeguards — and changes applied by rules you have enabled are treated as changes approved by you under clause 7.3. You can pause or disable rules at any time. If you enable rules on a client’s account, your warranty in clause 4.3 extends to that automation.
7.5 Our right to pause automation. CLICC may pause or restrict automated functionality (rules, syncing or recommendations) where we reasonably believe it is causing or likely to cause abnormal spend, a Google policy risk, damage to a connected account, or where a connected account appears suspended, compromised or under policy review. We will notify you promptly and restore functionality once the risk is resolved.
8. Acceptable use
You will not: (a) reverse engineer, copy or resell the Service; (b) use it to build a competing product; (c) probe or breach its security; (d) use it in violation of law or third-party rights; (e) submit malicious code; (f) exceed usage or rate limits we reasonably impose; (g) use the Service to serve, retarget or personalize advertising to individuals from data obtained through Google APIs, or for credit assessment.
9. Intellectual property
CLICC and its licensors own the Service, its software, models, designs and branding. No rights are granted except as expressly stated. You may use Outputs for your internal business purposes (including reporting to your clients). Feedback you give us may be used without restriction or obligation.
10. Confidentiality
Each party will protect the other’s confidential information with at least reasonable care, use it only to perform under these Terms, and disclose it only to those who need it and are bound by confidentiality. This survives termination for three (3) years.
11. Warranties and disclaimers
We warrant the Service will perform materially as described under normal use. Otherwise, the Service is provided “as is”; we disclaim all implied warranties (merchantability, fitness for purpose, non-infringement) to the fullest extent permitted by law. We do not warrant uninterrupted or error-free operation, or the continued availability of Google APIs. We do not guarantee indefinite preservation of historical data within the Service; export tools are provided and you are responsible for backing up data you consider critical.
12. Liability
12.1 Nothing in these Terms limits liability for fraud, wilful misconduct, gross negligence, or anything else that cannot lawfully be limited.
12.2 Subject to 12.1: neither party is liable for indirect or consequential loss, loss of profits, revenue, data or goodwill; and each party’s total aggregate liability in any 12-month period is capped at the fees paid by the Customer in that period.
12.3 Ad spend. For clarity, CLICC is not liable for advertising spend incurred in your Google Ads accounts, including spend resulting from recommendations you approved or from automated rules you configured and enabled.
13. Indemnities
You indemnify CLICC against claims arising from Customer Data, your breach of section 4.3 (client consents), or your unlawful use of the Service. CLICC indemnifies you against third-party claims that the Service infringes UK/EU/US intellectual property rights, with standard exclusions and remedies.
14. Suspension and termination
14.1 Either party may terminate for material breach unremedied 30 days after notice, or immediately on insolvency. You may cancel your subscription any time, effective at the end of the current billing period.
14.2 We may suspend the Service immediately where reasonably necessary for security, legal compliance, non-payment, suspected unauthorized account access, use of the Service contrary to Google’s policies, or where Google requires it or our API access is revoked or at risk. (For automation-specific pauses, see clause 7.5.)
14.3 After termination: your access ends; we make Customer Data available for export for 30 days, then delete it per the DPA (excluding lawful backups, which expire on schedule).
15. Changes to the Service and these Terms
We may improve or modify the Service, and will not materially degrade core functionality during a paid term. We may update these Terms with at least 30 days’ notice for material changes (by email or in-app); continued use after the effective date is acceptance.
16. General
Entire agreement (with the DPA and any order form; order form prevails on conflict). No assignment without consent, except to an affiliate or in an M&A (with notice). No waiver by inaction. Severability. No third-party beneficiaries except as stated. Force majeure for events beyond reasonable control, including Google API withdrawal.
17. Governing law and disputes
17.1 These Terms are governed by the laws of the State of New Hampshire, excluding its conflict-of-laws rules.
17.2 Informal resolution first. Before formal proceedings, the parties will attempt in good faith to resolve any dispute for at least 30 days from written notice.
17.3 Arbitration. Any dispute not resolved informally will be settled by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, seated in Dover, New Hampshire, except where prohibited by law.
17.4 Injunctive relief. Either party may seek injunctive relief in court for intellectual property infringement or unauthorized access, without first arbitrating.
17.5 Claim period. Any claim arising out of these Terms must be commenced within one (1) year after the cause of action accrues, or it is permanently barred.
18. Contact
Clicc AI LLC · 12 Falcon Ln, Dover, NH 03820, USA · info@clicc.ai