The owner
You set the ads up two years ago and have not looked at the search terms since.
Outcome: The first analysis shows exactly where the money has been going, with the fixes ready to apply.
Stop paying for clicks that never buy.
Your search terms report holds the truth about where your money goes, but nobody running a business has time to read it. Clicc reads it for you, separates the searches that bring customers from the ones that never will, and turns both into one-click decisions.
You stay in charge
0
changes made without your say-so
Every suggestion waits for your approval by default. Switch a campaign to Autopilot only when you trust it.
Find the winners
The searches your customers already use
Buried in your data are searches that turn into conversions but are not keywords yet. That is business you are winning by accident. Clicc surfaces them with the numbers attached, so adding them is a yes-or-no, not a research project.
- Converting searches you are not bidding on yet
- The cost and conversions shown next to every suggestion
- Added to the right campaign in one click
Block the waste
Stop paying for job seekers, DIY-ers and bargain hunters
Every account leaks money to searches that will never buy: "plumber jobs", "how to fix a leaky faucet", "free consultation". Clicc spots them from real spend data and hands you the negative keywords that stop the leak before next month repeats it.
- Wasted-spend searches found from actual cost data
- Negative keywords built and ready to apply
- Match-type aware, so blocks land exactly where intended
Plain English
Every decision explained like a colleague would
No jargon, no spreadsheets. Each suggestion is a sentence: what the search is, what it cost, what it brought in, and what Clicc recommends. You can read the whole week's decisions over a coffee.
- One sentence per decision, with the evidence attached
- Review on your phone, approve with a tap
- Every applied change keeps a one-click undo
The outcome
What changes when someone finally reads the queries
Wasted spend stops
The searches that never convert are blocked at the source. The leak closes for good, not just for this month.
Winners get funded
Proven searches become proper keywords, so the customers you were winning by accident get won on purpose.
Hours back every week
The job you kept putting off becomes a five-minute review of ready decisions.
You understand your own account
Every change carries its reason, so you always know why the budget moved.
How it works
From raw searches to applied changes in four steps
1
Clicc reads every search
Real search terms are pulled from your account on a schedule you control. No exports, no spreadsheets.
2
Winners and waste are separated
Converting searches are scored as keyword candidates. Spend with no return is flagged for blocking. Each comes with the numbers.
3
You review the calls
Every suggestion shows its reasoning and where it will go. You stay the decision-maker.
4
Apply in one click
Keywords and negatives land in Google Ads exactly where they should, and the analysis keeps running on tomorrow's searches.
Who it's for
Built for the person whose name is on the account
The marketing manager
Google Ads is one of nine things on your plate and the search terms report is the job that always slips.
Outcome: Query hygiene becomes a ten-minute weekly review instead of an afternoon you never find.
Leaving the agency
You are bringing the account in-house and need the specialist's discipline without the specialist.
Outcome: The analysis a good agency would run, every week, with the reasoning shown so you learn as you go.
Questions
Search Intelligence, answered
Does Clicc make changes without me?
Only if you ask it to. In Supervised mode, the default, every recommendation waits for your approval. Switch a campaign to Autopilot and eligible changes apply automatically once their safety checks pass.
Where does the data come from?
Directly from your Google Ads account. These are the real searches that triggered your ads, with their actual cost and conversion data. Nothing is estimated.
How is this different from the search terms report in Google Ads?
The report gives you raw rows. Clicc gives you decisions: searches sorted into keywords worth adding and waste worth blocking, each with a one-click action.
How often does it run?
On a schedule you control, per campaign, from every 5 to every 30 days. The next run date is always visible.